Nike
“Pegasus Turbo” Nike SoHo Refresh
July 2018
New York, NY
3 WEEKS
Project overview: An innovative direction from Nike on another incredible refresh to commemorate the launch of the Pegasus Turbo at Nike Soho. Aside from the full-scale wall graphics, message copy vinyl, custom TV shroud, rigid substrate signage, acrylic mannequin stands and fully custom leather bench seats, the showstopper in this space was our awe-inspiring, almost 50 ft long overhead sign. From engineering and production, to delivery and rigging, this project was momentous – one for the books.
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“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
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“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
