Bergdorf Goodman x Nike
“Eric Elms” Destroyer Jackets
FEB 2017
New York, NY
1 WEEK TURNAROUND
Project overview: Designed by Eric Elms for a Nike shop inside Bergdorf Goodman, the Nike Destroyer jackets were a key retail and marketing focal point for the luxury department store. Bergdorf and Nike contacted UPG to produce the two design variations from Eric’s vision, one with a floral theme and one with a subdued monochromatic theme, which were both graced with a large direct embroidered piece on the back and embroidered and sewn patches on the sleeves and chest of the designer jacket.
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“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
