Jordan

Jordan x Sneaker Politics “Unite” Pop-Up NOLA

OCT 2018
New York, NY
3.5 WEEK TURNAROUND
Project overview: In collaboration with popular sneaker retailer Sneaker Politics, we assisted Jordan in putting together a one-of-a-kind experience for the city of New Orleans in which watch parties for the local basketball and football teams, special art events, Jordan athlete meet-and-greets, and sneaker retail opportunities were integrated. UPG was brought on to execute every aspect of the pop-up space production from site survey to installation. Our team worked diligently on fabricating a gamut of items and products including, custom furniture and digital display framing with scenic finishing, custom light boxes for brand moments, interior and exterior graphics and signage, custom credentials badges, custom wristbands, screen printed tote bags for shoppers.