Kellogg’s
Special K “Shortfall Supermarket” Pop-up
OCT 2018
3.5 WEEK TURNAROUND
Project overview: The Shortfall Supermarket was created by Kellogg’s Special K and Girl Up as a short-term popup in New York City, determined to shed light on “nutrient shortfalls” in women and girls. UPG was honored to be responsible for engineering, fabricating and installing all casework, shelving units, cash wraps, kiosks and exterior barricades, while also printing and installing all wall graphics, directional floor graphics, storefront exterior graphics, cash wrap graphics, aisle markers and food labels.
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“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
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“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
