Nike
“The 1 Reimagined” Nike SoHo
FEB 2018
2 WEEK TURNAROUND
Project overview: Nike released a capsule of 10 Air Force 1 and Air Jordan sneakers redesigned, or “reimagined” by 14 women. These sneakers were then further categorized into 5 different vignettes, “The Lovers”, “The Jesters”, “The Explorers”, “The Rebels” and “The Sages, each with their own specific color theme. UPG was contracted to bring the product storytelling to life in retail, fabricating all sneaker pedestal and shelf displays with lighting integration, large-scale acrylic work featuring backlit framing, custom second-surface placards, custom framed hanging graphics, full-coverage wall graphics and floor graphics.
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“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
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“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
“Either way you go, there’s a way to transform your routine…And a supermarket like this definitely helps.”
